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India's steelmaker Essar Steel has launched high quality color-coated products, which were mainly developed for the market in the state of Kerala.It's learned that the high quality color-coated steel products including roofing and wood-finished steel products will be mainly supplied in housing and industrial resorts sectors.Essar Steel pointed out that the size of Kerala market is about 100,000 tons per year and the market is growing with an annual rate of 15%.Meanwhile, Essar Steel aims on a market share of around 25%.